Abstract. An analytical framework is developed in this paper in order to explore the diversity of eco-innovations according to several key dimensions (design, user, product service and governance). The framework is used to analyse a set of case studies of eco-innnovation processes. The diversity of the analysed eco-innovations appears to be considerable; each of them involves different kinds of combinations of elements pertaining to those dimensions. Albeit the design dimension is decisive to determine the environmental impacts of the innovation, all dimensions can play a significant role in the management of eco-innovation. Our findings suggest that the capacity of eco-innovations to provide new business opportunities and contribute to the transformation towards a sustainable society depends on the interplay of those dimensions and the engagement of key stakeholders in the innovation process.