Ortega J.L., Orduna-Malea E. & Aguillo I.F. (2014) Are web mentions accurate substitutes for inlinks for Spanish universities? Online Information Review 38(1): 59-77

Abstract
Purpose
Title and URL mentions have recently been proposed as web visibility indicators instead of inlink counts. The objective of this study is to determine the accuracy of these alternative web mention indicators in the Spanish academic system, taking into account their complexity (multi-domains) and diversity (different official languages).