Holl, A., & Mariotti, I. (2021). An empirical study of drivers for the adoption of logistics innovation. Industry and Innovation, forthcoming

Abstract: By drawing on a large representative sample of German firms, we examine patterns and drivers of logistics innovation. We find that firm size, R&D intensity, product innovation, engagement in international markets, and competitive pressure are all positively related to the probability that a firm introduces logistics innovation and to the breadth of adoption across different types of logistics innovation. However, specific notable differences arise: digital logistics innovation is mainly adopted by larger firms and in response to cost and performance motives.