Fraile, M., Tirado Castro, A. & Zuluaga, P. (2025). Beyond Likes: The Role of Influencers in Promoting Views about Feminism and Anti-feminism in Spain

Abstract. This study explores the role of influencers in shaping public opinion about feminism in Spain, a country where gender equality and feminist discourse have gained relevant public prominence. Although the figure of the influencer may appear novel, the process of opinion formation mirrors that which has historically prevailed for celebrities in traditional media. However, the inherent characteristics of social media endow influencers with even greater tools of persuasion.