Ortega J.L. & Aguillo I.F. (2013) Network visualisation as a way to the web usage analysis. Aslib Proceedings 65(1): 40-53
Abstract
Purpose
The aim of this paper is to present network visualisation as a way to analyse and to test the design of a website.
Design/methodology/approach
A network graph of the access to the webometrics.info site from its web logs was analysed. Several graphs (navigational and query graphs) with different added variables were explored. SNA indicators were used to extract the main findings of these networks.