Dalle J-M., den Besten M., Martínez C. & Maraut S. (2017) Microwork platforms as enablers to new ecosystems and business models: the challenge of managing difficult tasks. International Journal of Technology Management 75 (1/2/3/4): 55-72

Abstract: We explore how microwork platforms manage difficult tasks in paid crowdsourcing environments. We argue that as human computation becomes more prevalent, notably in the context of big data ecosystems, microwork platforms might have to evolve and to take a more managerial stance in order to provide the right incentives to online workers to handle difficult tasks.